Challenges We Solve

We work collaboratively with our clients on a broad range of pricing-related commercial challenges, across a range of sectors, B2C and B2B, and help them find and capitalise on pricing opportunities. In many cases we unlock hidden opportunities beyond those expected or anticipated at the outset of the project.

Pearson Ham - Challenges We Solve
  • Strategy and Skills

    PRICING PLANS
    Clear pricing plans should be established to ensure opportunities are realised and market challenges addressed

    CAPABILITIES
    The organisation needs to develop the right structure, skills, processes or tools in order to capture latent pricing opportunities


  • Structure

    PRICE LEVELS
    Price levels should be intelligently calibrated to achieve company objectives around volumes, margins, product choice and customer perception

    PRICE DISCRIMINATION
    Differences in customer profiles should be understood and reflected through appropriate price variation to improve sales and profitability


  • Execution

    DISCOUNTING
    Designing discount practices in a manner that aligns with value and brand objectives will increase their efficacy whilst reducing cannibalisation risk

    SALES MANAGEMENT
    Variations in the application and impact of discounting rules will help to identify where margin is lost and develop strategies for mitigation

    COMMUNICATIONS
    Pricing communications should be constructed to better support business objectives, emphasise value, and positively differentiate from the competition