Our Pricing Strategy Experts

Tim is the founding director of Pearson Ham. He has been working in pricing for 20 years across a wide-range of market sectors; business services, education, energy, financial services, leisure, media, pharmaceuticals, retail, software, and travel are some of the sectors from which he can leverage experience. His time has been split between B2C and B2B both as a practitioner and as a consultant.

Tim holds an MBA from London Business School and has a long-standing passion for helping others improve their pricing. He has achieved this in a number of different ways, and is experienced in looking at commercial model redesign, pricing strategy, price structure and level optimisation, promotions, value communications, pricing capabilities and processes, and monitoring of price performance.

Jill is an experienced Non-Executive Director having worked at Board level for over 15 years.

She brings an independent perspective drawn from her career in Private Equity finance, strategy consulting, corporate marketing and latterly advisory services for SMEs.

Her skills include strategic planning, monitoring, organisation management, raising capital, corporate governance and communications.

Nick leads Pearson Ham’s pricing consultancy activity in the energy sector. Prior to joining Pearson Ham, he spent 15 years working across the sector, both as a client and a management consultant. During this time, he led Shell’s retail fuels pricing strategy development and delivery across 40+ countries, and helped a broad range of energy companies and equipment manufacturers to navigate the transition underway in the sector.

With a background in fast moving consumer goods marketing, Nick has an inherently inquisitive nature, and looks to combine a deep understanding of the customer with operational realities, to develop and deliver outcomes that ensure strategy turns to action, and delivers results in the market.

David is an experienced commercial executive having worked at Board level for over 10 years. Prior to joining Pearson Ham David spent over 20 years leading commercial, buying, merchandising and pricing teams across UK retail and B2B distribution businesses. Most recently David established a leading pricing function within a FTSE25 B2B corporate implementing the latest price optimisation & guidance techniques.

David has a deep passion for pricing value creation and brings a wealth of experience of driving & embedding successful pricing transformation.

Guillaume partners with clients to grow and optimise their top-line. He works with them to preserve market shares and prices in difficult market environments, strengthen innovation and growth plans, find new sources of margin optimisation and support sales transformation programs.

He has served clients to build international commercial and pricing capabilities in more than twenty countries, collaborating closely with both working teams and senior executives.

He has over a decade of experience in developing, testing and fine-tuning commercial strategy and price management approaches to achieve measurable performance improvements.

Stephen established and led the Pricing team within Hastings Direct throughout a period of unprecedented growth. With a background in retail, many of the pricing techniques and processes he introduced were new to the industry and provided a distinct competitive advantage. Stephen has 20 years’ experience in pricing and analytics across a range of industries, contributing to effective pricing solutions.

Ines is a Food & Beverage pricing strategy adviser with over 20 years’ experience in the hospitality industry in the Americas and Europe. She is an expert in Food and Beverage consumer behavioural analytics, demand-based pricing, data-driven insights and promotion strategy.

Her restaurant pricing experience includes McDonald’s, TGIF, Darden Restaurants, CraftWorks Holdings, Dave & Busters, Friendly’s, Au Bon Pain, Joe’s Crab Shack, Quick and Greene King Pub Co. Ines has also worked in Food and Beverage operations with major hospitality firms such as: Four Seasons Hotels, InterContinental Hotels, Club Med and Compass.

She obtained a BSc in Hotel and Restaurant Management from the University of Wisconsin – Stout, and a Master of Management in Hospitality from Cornell University. She is transparently bi-lingual in English and Spanish with a working knowledge of French.

Bach has dedicated his professional career to helping companies succeed. He has extensive experience counselling Board/CXO level clients and delivering impact through commercial/top line levers in both B2C and B2B.

Prior to joining Pearson Ham, Bach spent nearly a decade at McKinsey & Company where he served clients in 15 countries on 4 continents. This enabled him to learn global best practices while always ensuring that they are tailored and applied to the local context. At McKinsey Bach led numerous large scale transformation programmes that delivered both short-term cash and long-term value to the clients, covering the whole service spectrum from design to implementation.

Having gone through the full consulting path from analyst to partner, Bach is equally comfortable engaging at the strategic high level as well as going deep in analysis.

Julian brings a wealth of experience in advertising and marketing to support the business’ development and growth ambitions. He began his career at Saatchi & Saatchi in London and went on to senior client leadership positions working with P&G, Citibank, PepsiCo, FedEx, Mars, Western Union, Philips and BAT. He then joined BAT as senior international brand manager on Dunhill. Before joining Pearson Ham, he was Marketing Director at Hospedia where he was responsible for marketing its Clinical (patient flow) software, Patient Engagement and bedside Patient Entertainment solutions to 10 million patients, 5 million visitors and 500 thousand NHS healthcare staff each year.

Tom is experienced at designing bespoke price optimisation tools for a variety of market sectors and collaborating with clients to meet their pricing needs.

With a keen eye for detail and a long history of exploring complex data-sets and models, he is an expert at analysing data from a variety of sources and has a profound ability to understand, and interpret, trends in data for the benefit of the client.

Having a solid academic foundation, Tom specialises in multivariate statistical analysis and is adept at identifying new methods of utilising client data.

Zeba has expertise in using various market research methods to help clients in diverse sectors to define and develop innovative pricing strategies.

With a natural and proactive attitude to problem solving and an interest in analytics, she is able to identify and capitalise on areas of improvement. Zeba leverages a diverse set of best practices and tools to effectively support client initiatives.

A self-motivated planner and strategist, she applies creative thinking to situations. She has a natural ability to build relationships and work collaboratively.

Emil is a dedicated and curious pricing professional. He is passionate about growing business and delivering customer satisfaction through thoughtful value-based pricing.

He has experience of Pricing at both the strategic and operational level in B2B and B2C, banking & financial services, transportation and retail among others. His experience includes price setting, price optimisation, price-performance monitoring, competitor analyses, and discount policies.

Emil finds pricing exciting as it involves many fascinating disciplines: economics, psychology, data analysis, business acumen and value-communication. He is highly motivated to work with both people and databases.

Johann has approximately 20 years of experience spanning consulting and industry. During this time, he has worked in Europe, North America and Asia where he has delivered a broad range of projects.

Johann served as the Global Pricing Leader at Tate & Lyle and as the Interim Pricing Director at the Husqvarna Group. He has a particular depth in B2B pricing.

Hazel is a qualified actuary with 8 years' experience of general insurance pricing, including both technical and market pricing.

Beginning her career in the public sector, she gained exposure to a wide range of modelling techniques and subject matter.

Fascinated by human decision making, Hazel enjoys using her analytical background to design solutions that are customer focused.

Adam specialises in open-source technologies and machine learning to develop deep and actionable pricing recommendations for clients. Using his critical thinking and thought leadership skills, Adam advises clients on performance improvement strategies, value creation plans and advance analytics.

Adam collaborates closely with all stakeholders and has served B2B and B2C clients in a range of industries including Financial Services, Private Equity, Consumer, Healthcare, Technology and Transportation

Prior to Pearson Ham, Adam gained experience in the Oil & Gas industry as an Engineer providing analysis and interpretation of real-time data to improve operational performance.

Bruce has over 15 years pricing experience in the General Insurance sector.
He has extensive experience across home and motor insurance, delivering innovative solutions in telematics, and rating factor development.

Bruce has a deep understanding of customer behaviour through managing the market pricing of High St brands such as Nationwide Building Society, Sainsbury’s Bank & Nat West. For each of these, Bruce implemented rating strategies using price optimisation and unique customer data to drive value for the brands.

Fundamentally, pricing deals with understanding human behaviour and making the best decisions that align to customer & clients’ needs.

Evann is a pricing professional with analytical prowess and a deep knowledge in the delivery, implementation, and measurement of strategic pricing initiatives. She partners with clients to develop custom solutions to pursue the untapped possibilities for top-line and bottom-line growth for an organisation.

She has addressed a wide range of client challenges such as market share decline, channel cannibalisation, promotional effectiveness, margin erosion and top-line decline. Her experience includes working across a variety of B2B and B2C industries, including but not limited to end-of-line manufacturing, construction, industrial supply, and consumer goods.

Evann enjoys working in pricing as it touches so many parts of an organisation – sales, marketing, product management, finance – and she has a passion for bringing all of those parts to the table to maximise the outcome of a pricing transformation.

Guljeet has over 20 years commercial strategy experience, focused on performance improvement, revenue growth and holistic marketing, across several sectors including homewares, beauty, and FMCG, for both corporate and SME clients.

Her consultancy experience has exposed her to a broad set of challenges across B2B and B2C, including MVP and NPD design and testing; new segment / market entry (UK and overseas); accelerated growth; and business turnaround. Many of her roles have required a hands-on approach and she has worked directly on implementation as much as strategy and planning.

Adam joined Pearson Ham having completed a degree in Economics and Management.

Before coming to Pearson Ham, Adam gained experience interning in the financial sector. He built strong modelling skills and commercial awareness conducting equity research for Fidelity. This was continued during his time at Ardian Private Equity where he interned in the Mid-Cap buyout team, working on live deals and taking on a high degree of responsibility.

An inquisitive thinker, Adam enjoys solving tough business problems and conducting transformational work for clients

Shevket joined Pearson Ham after completing a DPhil in Biochemistry. He has extensive knowledge of statistical methods and numerical analysis and enjoys working with others to resolve complex issues.

As top of his year throughout his undergraduate degree, Shevket’s academic foundation and collaborative nature enable him to quickly transform data into actionable insights.

Prior to joining Pearson Ham, Tom worked as part of the in-house pricing function of a multi-national life science company. He also has experience working with clients in the retail and service sectors, striving to ensure businesses recognise the value of their offering.

A Psychology degree and a passion for understanding human behaviour led Tom to the world of pricing, and he enjoys applying that knowledge to client projects and the challenges presented. Alongside that passion, Tom combines commercial awareness and an analytical mindset to draw out the actionable insights that enable businesses to grow and achieve their strategic goals.

Tom joined Pearson Ham with prior experience in retail and e-commerce. He enjoys creating data driven approaches to customer segmentation and consumer purchasing behaviour.

Tom is fluent in French and Italian, and uses this to see how consumer behaviour changes across different countries.

Tom has a keen awareness of business strategy, and relishes the challenge of helping businesses achieve their goals.

Having interned at Pearson Ham, Edward joined the team as a Pricing Analyst after completing his degree in Economics and German at the University of St Andrews. His time at St Andrews allowed him to develop important analytical skills as well as a keen interest in Behavioural Economics.

Edward combines his passion for problem solving and data analysis with a personable and caring approach that helps to achieve optimal results for clients. In particular he looks forward to using his German to better engage and understand clients from across Europe.

Sasipa joined Pearson Ham as a pricing analyst having gained experience in strategy consulting, ecommerce and corporate finance across Asia and Europe.

She has a degree in Economics from the University of Bristol where she developed her statistical modelling and data analysis skills.

As an avid Economist, she enjoys combining her enthusiasm in neuro and behavioural economics with her analytical skills to provide insightful pricing solutions and competitive outlook for her clients.

Siu-Kwong joined Pearson Ham as a Pricing Analyst after completing a degree in Chemical Engineering at Imperial College London, where he gained a thorough understanding of numerical analysis and process optimisation.

With his experience in engineering, Siu-Kwong has a passion for problem solving, approaching challenges with a logical and systematic mindset. He has a keen interest in analytics and using data-driven insights to deliver solutions for clients.

Rory is experienced in applying his specialism in behavioural economics in a variety of sectors including education, the public sector, retail and insurance.

He has a deep interest in analytics and strategy and enjoys using a data-driven approach to solve client challenges.

His ability to apply the theories and learnings from behavioural science and neuroeconomics adds a niche understanding to a client’s problems. Harnessing his psychological understanding and analytical capabilities, he is able to create truly innovative and compelling pricing strategies.

William leverages a strong knowledge in economics and finance and a curiosity into operating markets to generate actionable ideas to improve client performance. From work experience, education and wider hobbies he possesses a broad analytical skillset which includes particular strength in financial modelling and econometrics.

Prior to joining Pearson Ham William gained experience in the investment management industry, conducting investment analysis for multi-asset portfolio managers following top-down investment strategies. He is a first-class graduate from both the London School of Economics (MSc) and the University of Bath (BSc).

John joined Pearson Ham as a Consultant with prior experience in the energy, real estate and infrastructure sectors. He had previously delivered economic impact studies for the use of innovative energy technologies in the operations of major energy companies in developed and emerging markets. His commercial mindset combined with his experience on economics and data analytics led John to the world of pricing.

John is passionate for delivering continuous margins’ improvements to clients through better pricing strategies and mechanisms. He enjoys delivering data driven insights to tackle complex business challenges and enhance operational efficiency.

Yana joined Pearson Ham, having gained experience in data analytics and consulting. She has a Masters in Financial Analysis from London Business School. Throughout her career and studies, Yana acquired analytical skills and an understanding of business needs and operations.

Working in data analytics, she applied advanced statistical modelling and Machine Learning techniques to drive insights from the data that helped identify growth opportunities and manage risks. She is passionate about solving challenging problems and implementing innovative solutions for clients.

5 Years’ experience in insurance, holding pricing analyst positions with Ageas UK and Aviva.

Background in performance reviews and profit margin forecasting as well as risk modelling.

Frances joined Pearson Ham with 2 years’ experience in pricing strategy and data analytics at Travelex.

She possesses professional and academic experience in coding and modelling, with a background in market research.

Her passion is for languages, both computer and foreign, and she can speak German.

Marco has always been interested in maths and modelling, and combined with his passion for extracting valuable information from data, chose to study Statistics in his master’s degree.

He started his career in 2016 at Cerved Group, where he had his first experience in pricing, working with non-performing loans. Afterwards, in order to apply and learn more about Machine Learning, he joined Jakala where he developed his professional skills working closely with clients.

Jasim joined Pearson Ham as a Pricing Analyst after working as a Consulting Analyst advising large financial institutions on their operations and helping them maximise efficiency.

He has experience managing projects and providing actionable financial advice to investment managers, banks and insurers using knowledge gained over the course of his studies and professional qualifications. He leverages a deep knowledge of financial modelling and econometric analyses to help clients unlock value from a behavioural finance perspective.

Jasim holds a first-class degree in Political Economy from King’s College London and a Masters in Finance from Cambridge University.

Siena joined Pearson Ham as a Pricing Analyst after gaining experience in a variety of different industries including education, the public sector, biotechnology, not-for-profit and retail.

She has a deep interest in working with people and data to create innovative solutions to pressing problems. Her master’s education in Development Management taught her theories of organisational change and growth, which she uses to help build client insights. Siena combines her research and data analysis skills with her strong communication skills to help drive clients towards success.

Salam joined Pearson Ham after completing his master’s degree in Business Analytics, where he learned to manage and analyse data in the context of business decision making. Prior to his graduate studies, Salam worked in management consulting for 3 years where he helped clients from various industries to compete in volatile markets.

Today, Salam is driven by helping businesses perform better and succeed. His use of data analytics and interpersonal skills, combined with his business acumen, help generate valuable insights and build strong client relationships.

Ali Joined Pearson Ham after completing his BA in Economics. Ali enjoys using the analytical approach he developed to dive into complex business problems and generate actionable insights for clients.

A curious thinker, Ali enjoys learning about different industries and the varying challenges that arise in the business world. He believes each business problem is unique in its own way, and enjoys adapting pricing solutions to solve these problems.

Jamie joined Pearson Ham as a pricing analyst, having completed an undergraduate degree in Management at the LSE.

Whilst completing his studies, Jamie built his own clothing company that sold bespoke handmade garments; he particularly enjoyed the process of developing targeted marketing strategies and carrying out research to inform pricing decisions. By the time he had graduated, his business had gained a significant following and earnt him recognition and endorsement as an “LSE Entrepreneur”.

With a desire to gain insight into a range of industries and understand how different business models operate, Jamie also completed internships in the Japanese automotive sector with Daimler Trucks Asia and has worked with a Turkish FinTech start-up in helping them derive a go-to-market strategy for the UK market.

Jamie strives to leverage his own entrepreneurial insight, international corporate experience and comprehensive analytical skill-set to build strong relationships with clients and help solve their most complex pricing challenges.

After Gokul's time at LSE, he co-founded a non-profit management consultancy to help SMEs amidst the economic turbulence caused by the pandemic. In this capacity, he acted as the Consulting Director, having directed 10 projects with clients ranging from a sustainable fishing company to an EOD fintech.

He has even accumulated experience in the finance industry having worked as an audit intern with KPMG in Dubai. His diverse portfolio of experience allows him to embrace an analytical and creative approach to problem solving.

He enjoys working with enterprises from a plethora of different industries as it contributes immensely to his professional and personal development. Working as a pricing consultant allows him to pursue his passion for data as well as strategy while helping enterprises to grow.

Mehek joined Pearson Ham after pursuing her Bachelor’s degree in Statistics and Master’s degree in Analytics and Management – both of which have helped develop and augment her data-centric and analytical skills.

Prior to joining London Business School, she gained experience in strategy consulting wherein she helped leading US-based Healthcare & Life Sciences clients address challenges pertaining to market entry, opportunity assessment, market access and scenario planning.

As an inquisitive and self-motivated individual, she is passionate about integrating analytics with business know-how, to make impactful and innovative recommendations that help clients accomplish their commercial goals.

Charlie joined Pearson Ham after completing his degree in Mathematics and Computer Science, where he cultured an analytical mindset and drive to provide solutions using data. A year working in the finance sector provided the opportunity for Charlie to refine these skills, analysing complex data and using advanced data science techniques to help inform better decisions.

Presently, Charlie is using his passion for data science to find actionable insight hidden within business problems. Presenting these actions concisely and imaginatively, alongside using his strong interpersonal skills, build robust client confidence and allow them to succeed.

Hannah joined Pearson Ham as a Pricing Analyst after completing her Master’s degree at the London School of Economics. Her education in Management and Strategy taught her to apply economic reasoning to managerial topics such as organisational change, consumer behaviour, and competitive strategy.

While completing her undergraduate degree in Management and Finance, Hannah completed multiple internships for the Bank of Montreal in the areas of Strategy, Change Management, and Investment Planning. Through her education and work experience, Hannah has developed a deep passion for problem solving and data analysis that helps her to achieve innovative solutions for clients.

In-chan joined Pearson Ham after his PhD at Imperial College London analysing financial benefits of optimising energy management of electric vehicles integrated with solar panels and battery storage. He was awarded a 1st class MEng in Civil Engineering also at Imperial.

He is entrepreneurial and enjoys taking the initiative and responsibilities. During his PhD, he started a Korean delicacy store to showcase traditional products of his heritage. It gained high ratings on both Deliveroo and UberEats. He used insights and data from social media advertising campaigns to inform his pricing decisions.

He enjoys getting to know people and building long-term relations. He has helped start-ups get in touch with the Consulting Society and the Retail, Hospitality and FMCG Society at Imperial College for the benefit of all parties.

In-chan aims to help clients be more successful through better pricing by combining analytics and synthesis, with his genuine interest in people and building lasting relationships.

Gabriel joined Pearson Ham after completing a degree in Management with Finance at University of Warwick. His proficiency in languages allowed him to grow in a diverse environment, feeding his curiosity for untapped knowledge.

Having a background in financial planning and investor relations, Gabriel developed analytical and communication skills with different stakeholders. His entrepreneurial and innovative spirit led Gabriel to stand out in business-related competitions during his studies, broadening his commercial acumen. Through the pandemic, he leveraged his network in order to provide bespoke consulting services to a sole business owner in Peru.

Gabriel is eager to contribute to unique problem-solving scenarios that will help his clients in their pricing decisions, building relationships and knowledge from project to project.

James joined Pearson Ham after completing his degree in Computer Science. Alongside his studies, he worked with an engineering consultancy as well as a start-up designing ways of automating business processes.

James is interested in the subject of Digital Transformation and enjoys exploring how the cutting-edge can be successfully integrated into working processes.

Corinne joined Pearson Ham in 2016 having previously worked for a charity. She brings strong organisational skills and administrative experience and is an adept problem solver. She manages the office, team and company needs on a daily basis and is a reliable team member.

Antony is a QBE Finance Manager with 20 years management accounting experience across practice, technology and constriction.

He enjoys providing management with accurate financial insight enabling them to take the business in the right direction.