Food & Beverage pricing strategies
Our range of proven pricing tools and techniques for a successful Restaurant and Food & Beverage business. Our focus is always on impact and improving pricing processes.
STRATEGY & COMMERCIAL MODELS
Roadmap to pricing excellence leveraging Pearson Ham’s expertise and market best practices.
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Insights for effective and profitable decision-making. Consumption and basket analysis, new product development.
Study of consumer attitudes and thought processes, brand perception, offer and value for money.
Evaluation of competitor strengths and weaknesses, including range, pricing and promotional activity.
DISCOUNTS & PROMOTIONS OPTIMISATION
Assessment of discount effectiveness. Incremental vs cannibalisation. Opportunities for reduction of discount leakage.
Menu engineering including optimal product range.
Evaluation of pricing latitude and identification of the right prices for the right products in the right locations.