Food & Beverage pricing strategies
Our range of proven pricing tools and techniques for a successful Restaurant and Food & Beverage business. Our focus is always on impact and improving pricing processes.
STRATEGY & COMMERCIAL MODELS
Roadmap to pricing excellence leveraging Pearson Ham’s expertise and market best practices.
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PRESCRIPTIVE ANALYTICS
Insights for effective and profitable decision-making. Consumption and basket analysis, new product development.
MARKET RESEARCH
Study of consumer attitudes and thought processes, brand perception, offer and value for money.
COMPETITOR AUDITING
Evaluation of competitor strengths and weaknesses, including range, pricing and promotional activity.
DISCOUNTS & PROMOTIONS OPTIMISATION
Assessment of discount effectiveness. Incremental vs cannibalisation. Opportunities for reduction of discount leakage.
MENU/OFFER OPTIMISATION
Menu engineering including optimal product range.
ECONOMETRIC PRICING
Evaluation of pricing latitude and identification of the right prices for the right products in the right locations.