E-commerce pricing strategies

THE CHALLENGE

Having made significant and successful price moves, this client wanted our help to develop an optimal and robust plan for future pricing changes.

OUR SOLUTION

Approach:
Establishing the pricing opportunities and applying an assessment process in order that they could be prioritised and sequenced.
Building a robust plan which integrates recent price moves and opportunities for the coming 36 months.

Key insight(s):
Current flat pricing structure does not lend itself as well as others to enable enhancement related price increases.
A versioned and packaged based pricing model will help to deliver significant on-going price moves reflecting value creation, without gaining adverse market reactions.

RESULTS

The proposed price changes are expected to deliver an additional £3.9m in revenues over the next 3 years.