E-commerce pricing strategies
E-commerce Pricing
THE CHALLENGE
Having made significant and successful price moves, this client wanted our help to develop an optimal and robust plan for future pricing changes.
OUR SOLUTION
Approach:
Establishing the pricing opportunities and applying an assessment process in order that they could be prioritised and sequenced.
Building a robust plan which integrates recent price moves and opportunities for the coming 36 months.
Key insight(s):
Current flat pricing structure does not lend itself as well as others to enable enhancement related price increases.
A versioned and packaged based pricing model will help to deliver significant on-going price moves reflecting value creation, without gaining adverse market reactions.RESULTS
The proposed price changes are expected to deliver an additional £3.9m in revenues over the next 3 years.