Renewable energy pricing strategies

THE CHALLENGE

A newcomer to the market, this company was unsure at what level to set their prices.

OUR SOLUTION

We began by supporting them to better understand the competitive landscape and what customers were prepared to pay. We then proposed the price levels to charge, as well as the price proposition to the customer.

RESULTS

A clear price proposition to enable market entry and penetration. An articulated pricing strategy that delivered to the business’ strategy.