Renewable energy pricing strategies
Green Energy
THE CHALLENGE
A newcomer to the market, this company was unsure at what level to set their prices.
OUR SOLUTION
We began by supporting them to better understand the competitive landscape and what customers were prepared to pay. We then proposed the price levels to charge, as well as the price proposition to the customer.
RESULTS
A clear price proposition to enable market entry and penetration. An articulated pricing strategy that delivered to the business’ strategy.