Home services pricing strategies

THE CHALLENGE

This company was suffering under a pricing structure that was too simple. It led to under-pricing for some customers and over-pricing for others. They knew that many customers were either under- or over-priced but did not know how to identify them. This resulted in high churn at the low end and insufficient value extraction at the high end.

OUR SOLUTION

We defined new tariffing, pricing and discounting structures that are calibrated to their customer base and better aligned to the company’s customer proposition.

RESULTS

Agreed package of solutions projected to increase revenues by 20% through higher prices and improved volume performance.