Restaurant pricing strategies

THE CHALLENGE

This company had developed a dependency on promotions that was losing them money and damaging the brand.

OUR SOLUTION

First, we helped them better understand the full economic impact of their promotions. Then, we ran a series of promotional tests and identified how best to design them.

RESULTS

Overall, the company reduced the volume of promotions, and has moved its focus from chasing new acquisitions to encouraging loyalty and repeat business.