Our Pricing Events

Please join us for our pricing and networking event on Thursday 17^th March – 3pm (registration) to 5:30pm at 4 Hamilton Place, Mayfair, London, W1J 7BQ with drinks afterwards from 5:30 at the Four Seasons hotel across the road.

Continual change catalysed by technological innovation has been a fact of corporate life for decades.  The pandemic has presented new and even more rapid change in areas such as consumer behaviour, retailing, technology and ways of working.  We will explore the impacts of this, what to expect in 2022 and beyond, the pressures that they create and pricing responses.

Technology enabled shifts in consumer behaviours

Inma Martinez pioneered the mobile Internet and many of its emerging digital technologies. She is an AI scientist specialised in human digital behaviour and has become one of the most sought-after experts in forecasting digital disruptions and their socio-economic effects.

She will discuss the effects of the pandemic on consumer purchasing behaviours, the trends that have emerged from this drastic change to consumer mindsets and attitudes, as well as analyse and forecast their influence post-pandemic in a world that is readjusting to hybrid models.

How to run a successful pricing department

Simon Lamb – VP Pricing, LGC who has led successful pricing departments at LGC, Metro group, Avis, and Airwave.

Typical challenges that a pricing leader experiences and how best to deal with those challenges.

Using software to improve pricing

Ulf Avrin: Managing Director, Pearson Pricing

Software to improve pricing has seen great success but some have failed miserably.

And do please forward this invite to your colleagues who may be interested in joining our event.

We look forward to you joining us.

Pearson Ham’s Pricing series continues with a look at how pricing strategies and capabilities are changing.

Through case studies from our expert speakers, and ending with a panel discussion, we will explore how changing market conditions, new methodologies and technologies have both created opportunities and forced changes in how businesses price.  Our speakers are pricing experts with first-hand experience of both dealing with and leading change in pricing solutions.

• • Stephen Kennedy(insurance pricing specialist, formerly head of pricing at Hastings Direct) will discuss how insurance market pricing has developed with the advent of price comparison websites.

• • Penny Ladkin-Brand (CFO at Future Plc, formerly Commercial Director at Autotrader) will explain how Autotrader’s pricing models changed and adapted as selling cars shifted from magazines to online

• • Tim Ham (CEO at Pearson Ham) explores how promotions have evolved, become more sophisticated and why a strategic approach to promotions is now essential

• • Nick Allen (Managing Director at P97 Networks, formerly Marketing Director, Fuels at Shell) will talk about how mobile phone technology has the potential to fundamentally change how forecourt retailers price fuel

VENUE: ROYAL AERONAUTICAL SOCIETY, 4 HAMILTON PLACE, LONDON W1J 7BQ

Pearson Ham’s Pricing series continues with a focus on B2B pricing and how to unlock extra margin opportunities and improve business performance.

“B2B Pricing Leadership: Is there a pilot in the cockpit?” is for senior leaders seeking to improve B2B pricing leadership, management and decision-making.

Attendees will gain insights into the pitfalls observed in B2B businesses, best practices and ideas to deliver a more effective pricing strategy and make better pricing decisions.

Our speakers will explore:

• Pricing – a collective responsibility
• Failed pricing leadership – symptoms and consequences
• Price strategy – best practices and tools
• Merits of a renewed approach and focus areas for top management

THE EVENT WILL BE IN LONDON, IN THE AFTERNOON.  VENUE DETAILS WILL BE CONFIRMED IN EARLY MAY.

Choice and decision-making are often viewed as an output of the price-product relationship. However, an advanced pricing approach will use an understanding of behaviour, habits and biases as an input to determine the appropriate price-product positioning. Behavioural science should help shape pricing and business strategy to improve overall commercial performance and profitability.

Our guest speakers: Marco Bertini, professor and department head of marketing at ESADE, who will talk about the psychological and sociological factors that underlie habits and biases in decision-making. Richard Shotton, author of The Choice Factory, who will discuss how behavioural science and cognitive biases play out in the commercial world.

We will explore the wider ramifications of unconscious biases and decision-making
on business performance and how a systematic approach to diagnosing the most prevalent biases can be used to tailor specific pricing solutions to enhance commercial objectives.