B2B PRICING LEADERSHIP: IS THERE A PILOT IN THE COCKPIT?
Pearson Ham’s Pricing series continues with a focus on B2B pricing and how to unlock extra margin opportunities and improve business performance.
“B2B Pricing Leadership: Is there a pilot in the cockpit?” is for senior leaders seeking to improve B2B pricing leadership, management and decision-making.
Attendees will gain insights into the pitfalls observed in B2B businesses, best practices and ideas to deliver a more effective pricing strategy and make better pricing decisions.
Our speakers will explore:
- Pricing – a collective responsibility
- Failed pricing leadership – symptoms and consequences
- Price strategy – best practices and tools
- Merits of a renewed approach and focus areas for top management
THE EVENT WILL BE IN LONDON, IN THE AFTERNOON. VENUE DETAILS WILL BE CONFIRMED IN EARLY MAY.