19 June 2019

B2B PRICING LEADERSHIP: IS THERE A PILOT IN THE COCKPIT?

Pearson Ham’s Pricing series continues with a focus on B2B pricing and how to unlock extra margin opportunities and improve business performance.

“B2B Pricing Leadership: Is there a pilot in the cockpit?” is for senior leaders seeking to improve B2B pricing leadership, management and decision-making.

Attendees will gain insights into the pitfalls observed in B2B businesses, best practices and ideas to deliver a more effective pricing strategy and make better pricing decisions.

Our speakers will explore:

  • Pricing – a collective responsibility
  • Failed pricing leadership – symptoms and consequences
  • Price strategy – best practices and tools
  • Merits of a renewed approach and focus areas for top management

THE EVENT WILL BE IN LONDON, IN THE AFTERNOON.  VENUE DETAILS WILL BE CONFIRMED IN EARLY MAY.