PRICING – EVOLUTION AND REVOLUTION
Pearson Ham’s Pricing series continues with a look at how pricing strategies and capabilities are changing.
Through case studies from our expert speakers, and ending with a panel discussion, we will explore how changing market conditions, new methodologies and technologies have both created opportunities and forced changes in how businesses price. Our speakers are pricing experts with first-hand experience of both dealing with and leading change in pricing solutions.
- Stephen Kennedy(insurance pricing specialist, formerly head of pricing at Hastings Direct) will discuss how insurance market pricing has developed with the advent of price comparison websites.
- Penny Ladkin-Brand (CFO at Future Plc, formerly Commercial Director at Autotrader) will explain how Autotrader’s pricing models changed and adapted as selling cars shifted from magazines to online
- Tim Ham (CEO at Pearson Ham) explores how promotions have evolved, become more sophisticated and why a strategic approach to promotions is now essential
- Nick Allen (Managing Director at P97 Networks, formerly Marketing Director, Fuels at Shell) will talk about how mobile phone technology has the potential to fundamentally change how forecourt retailers price fuel
VENUE: ROYAL AERONAUTICAL SOCIETY, 4 HAMILTON PLACE, LONDON W1J 7BQ