Technology Media & Entertainment pricing strategies
Pearson Ham develops and implements successful pricing strategies across a broad range of sectors and in both B2C and B2B. Here are some examples of successful pricing strategies in the Technology, Media and Entertainment sectors.
IT & Telecom services
New technologies and market dynamics threatened a market leader.
E-commerce Pricing
Creating a robust plan for future pricing changes in e-commerce.
Digital Services for Banks
Optimising pricing model to increase scalability.
Online Property
Increasing the average number of products sold per customer.
Events & Conferences
Reducing product and service complexity with a new pricing and discount strategy.
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– COMMERCIAL DIRECTOR