Travel Tourism & Leisure pricing strategies

Pearson Ham develops and implements successful pricing strategies across a broad range of sectors and in both B2C and B2B. Here are some examples of successful pricing strategies in the Travel, Tourism and Leisure sectors.

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Airline Promotions

Reducing promotions dependence.

Airport Transfers

Cannibalisation and elasticity analysis to improve margins.

Travel Insurance

Improving pricing function and benchmark pricing capabilities to support growth.

Freight Handling B2B

This company lacked an efficient price structure.

Global Freight

Improving pricing plan and integration with new IT system increased EBITDA.

“Using advanced analytics, Pearson Ham helped us make sense of a very complex market situation.”

– MARKETING DIRECTOR