e-BOOK: MAXIMISING MARGINS THROUGH SOPHISTICATED PRICE OPTIMISATION
Price optimisation is not just about immediate margin improvements.
There’s a balance to be found between short-term margin gain and your overall business objectives if you are going to deliver more sustainable profitability over the long term. There’s also a balance to be found between increasing margins, customer satisfaction, brand and competitive strategies.
The financial rewards for doing so can be significant; we have typically observed opportunities to improve incremental margin by 2-5% of top line revenue.
This eBook has been created to share our insights into how maximising the pricing opportunities open to you can help you develop your strategies, create more value and build more rigorous practices.